(Branding)
This is a place where the idea is to ‘be.’ A base that sets the stage for you to discover and indulge, and where mindful details and a carefully considered simplicity allow you to explore.
From elegant toiletries in the bathrooms and generously soft sheets to sink into at the end of the day in the rooms; to food and drinks by the bar, served by an attendant who knows you on a first-name basis; this is an effortless environment that provides a canvas for you to write your own story on.
Set in the heart of Brooklyn’s revitalized Gowanus district, we designed a place for locals and travelers alike, where people from near and far can relax and have an intimate experience in the city.
We wanted a brand that paid homage to the vibrant values and optimism of quintessential Americana. Applied to a contemporary setting, the identity combines integrity and care with modern sophistication, to appeal to design- & brand-minded individuals and their bustling lives.
With the aim of con guring the best way of merging this concept into the neighborhood, we chose typefaces, textures and materials that were subtly adjusted to re ect their context. e result is functional, relatable design that acknowledges the historically industrial character of the area, while adding a carefree sense of playfulness to it.
The hotel offers many thoughtful amenities, all designed with comfort and curation in mind
http://savvy-studio.net/gowanus-inn-yard/
